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Dealers & The Internet
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Working On Your Team:
Our approach to service doesn't merely center on our arriving, doing the job, and heading down the road with your check in our hand. The overall success of your online advertising and sales process depends on how well we all work together and upon the level of trust and commitment you can expect from someone you depend upon to make the most of your online ad budget. The only way we or our customers are going to experience true, long-term success is to develop and deepen a professional "friendship" where our concern for you goes beyond mere vehicle surveys, digital photos, and data uploads. We view doing our part at your dealership as part of the "team-effort" to see you succeed in your overall marketing and sales success. That's how we measure our success!
After The Surveys, Photos, and Uploads ...
At this point, your inventory has been fully processed, completely presented online, managed and maintained effectively, and using all the most strategic integrations available. What now? Now we enhance the overall online sales strategy.
Competitive Pricing:
We can help you pin-point just what pricing will most effectively drive prospects to your lot. With a small added investment, you are only one click away from having an advantage over many of your competitors. We can enable you to always "be on top of" just how your competitors are pricing vehicles similar to those you might be selling or even considering to buy or take as a trade in.
We can help you know the low, average and high internet prices for each of your pre-owned vehicles. You can receive nightly email reports that will identify any vehicles on your lot that might be in danger of becoming the highest priced within a specified radius of your dealership. Also, those vehicles that you have priced too low will be highlighted to help you increase your potential profits. And lastly, you will be notified of the total number of those vehicles available at dealerships within a specific radius of your location.
This is invaluable since even the most complete online information will help you reach very few online buyers if your pricing is too far out of line with those similar vehicles that might be available from your regional competition.
Also, remember that such information will also help you at auction or when considering the value of a customer's trade-in. Knowing what pricing your local market will handle on a specified vehicle will assure you that your buying practices will improve. Just having "an idea" of what a vehicle might sell for when considering an auction item or trade-in may lead to a less strategic purchase decision. Now you can know the actual price range in your specific market before you invest in inventory. Buying right leads to selling right, and we can help make that the norm.
In The Works ... A Customer Call Center:
We've found that a growing need among dealerships who are implementing online sales programs is having someone who can adequately handle the calls and emails that result. This is especially true for smaller dealerships who just don't have the time to answer the phone or stay in front of their email screen all day. One customer began receiving well over 150 monthly calls while using AutoTrader.Com. They are a small but very successful pre-owned dealership with a well-established and regular "drive-in" success who just doesn't have the manpower to answer, screen, and qualify all their online prospects.
We are making steps to provide a cost-effective solution where we will be able to answer customers' questions, send more info, screen and qualify calls & emails from prospects, “sell an appointment” with your sales team, and call to confirm the appointment with you, assuring you’ll save time by dealing with serious prospects.
Also In The Works ... Outsourced Finance Finder:
Either offered separately or integrated into the Customer Call Center, we are positioning ourselves to begin helping dealerships even more. We will save you even more time by working with prospects to help identify available financing and help pre-qualify them for you.
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"Let us do what we do best ... saving your valuable time and money to do what you do best ... close more sales!"
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Copyright © 2006. All Rights Reserved. Dealer Assist, Inc. |
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