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The Problem:
“The greater the investment, the greater the need for commitment.”
For most dealerships, using websites and popular Lead Generating Services (AutoTrader.Com, Cars.Com, Etc.) can involve a significant ad investment. Some, recognizing the need to develop a solid online sales platform for their dealership, proceed to pay precious dollars to have a website or a Lead Generator integrated into their sales process … but then don’t truly commit to following through and actually using those valuable tools to fully accomplish all they were originally intended and designed to do for them.
The typical result … discouragement and less enthusiasm to do much more with it because, having not completely done their part, they don’t see the results they wanted to see. Instead of seeing the typical profits that a real, measurable commitment to online sales certainly would have produced, they turn their initial investment into dollars spent on incomplete, and therefore, less effective advertising.
What Many Dealer Face:
The commitment: (1) Promote your online efforts through every possible means; (2) Have salespeople in place who can provide excellent service to the “new” kind of customers that typically respond to online advertising; and most important yet commonly neglected, (3) Assure that all product information is current and each vehicle is being fully presented to your potentially buyers in ways that are more likely to create enough interest to produce an email, call, and visit from them.
Unfortunately, keeping your website or AutoTrader (etc.) accounts fully updated and "stocked" with general product info, complete features lists, multiple photos highlighting key features, trade-in values, finance and contact information, etc. often remains undone as it requires such a tremendous amount of time and effort from auto professionals with already busy schedules.
Obviously, if the choice comes to either keeping online ads 100% complete and working effectively around the clock for you … or using your available time attending to your prospects, customers, etc., the customer gets your time ... And rightly so! After all, that's the business you're in.
Meanwhile, however, many solid leads and potential sales unnoticeably continue to "slip through your fingers" as curious web shoppers “click away” from your product info and select one with an eye-catching photo and interesting feature information.
Also, when online sites are lacking, the inquiries that do come in are often filled with inconvenient, more costly, and very time-consuming requests for "more info" or "more photos" when a well-maintained, photo-rich site would have already conveniently provided prospects with all this info and much more … and provided you with more available time to do follow ups on solid leads and qualified buyers.
The Best Solution:
DealerAssist provides full assurance that each vehicle is fully and effectively presented online to all prospective buyers while keeping the overall cost per vehicle at its lowest, giving you more "bang" for your ad budget dollars. Your time can be spent doing what you do best ... working with customers and closing more sales!
What makes us more likely than others to assist you in these pursuits?
First: We're dedicated to remaining "locally available". There’s no way to provide you with the outstanding service a truly relational working agreement demands if we "stretch ourselves too thinly" across the map. We know you need the assurance that you'll always have reasonable access to us and our various services.
Second: We use the latest "state-of-the-art" VIN decoding system and come fully equipped with a complete "mobile office" and the most advanced digital survey, computer, and photographic equipment available.
Thirdly: Our approach to service doesn't center on arriving, doing a "quick" job, and heading down the road with your check in our hand. The only way we or our customers are going to truly succeed is to develop and deepen a professional "friendship" where our concern for you goes beyond vehicle surveys, digital photos, and data uploads.
We see all we will be doing at your dealership as our part in your team effort to succeed in your overall marketing and sales success. |
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"Let us do what we do best ... saving your valuable time and money to do what you do best ... close more sales!"
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